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中国都市地区普通公众参加社会捐助活动的意愿和行为取向分析

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Using the data from a multi-site survey called “The Willingness and Attitudes of Ordinary Urban Chinese Citizen toward Social Donation” , which was part of the research project——“Performance Evaluation and Institutional Innovation of China' s Social Donation System” , this article firstly came to deal with several critical issues with regard to the attitudinal and behavioral orientations of the general urban population toward social donation :the degree of discretionary power of resource allocation with that they endowed the social donation agency ;the expectations and demands they bore on the social donation agency ;the two main suggestions that they gave to the social donation agency of the direction of it' s credibility-construction ;and the micro-mechanisms that might promote potential donors to exert their donation .Secondly , this article examined the social cognitive statuses of ordinary urban citizens toward various social philanthropic and voluntary activities and organizations.Thirdly , after synthesized a new index called “susceptibility of certain demographic subgroups toward future social donation”, this article identified several important determinants which would mostly influence ordinary urban citizen' s potential willingness to donate based on two regression modals :that is, the more educated , the more well-done in their socio-economic situation , the more willingly of the subgroup to donate .

作者: 刘能;
作者单位: 北京大学中国社会与发展研究中心 研究员、北京大学社会学系讲师; 博士;
期刊: 社会学研究
年.期:页码 2004.2:68-78
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关键词: 志愿行动; 社会公益事业; 社会认知度; 民政部门; 个人收入水平; 类社会; 调查对象; 志愿人员; 日捐; 行为取向;
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