Mobilization Effect and Economic Rationality: The behavior logic of peasant households’participation in new-type rural social pension insurance

本文通过问卷调查发现,农户普遍了解新农保,参保积极,但缴费水平偏低；宣传动员有助于提升农户信息了解程度,从而提升农户参保广度,但对参保深度无显著影响。当信息充分时,农户参保行为是完全经济理性行为,情理动员无显著影响；当信息不充分时,农户参保行为是有限理性行为,情理动员可以提升参保广度,但参保深度不足。社会动员效力与特定社会背景下社会成员的价值理念相关。在当前经济理性主导下,社会动员必须符合农户的经济利益。作为后发展国家,社会成员对新制度的理解与接受能力有限,社会动员具有推动社会跨越式发展的功能。

The questionnaire survey results show that peasant households generally understand the new-type rural social pension insurance and actively participate in it， but with low level of payment． Propaganda and mobilization could improve peasant households’ understanding on the new social pension program，so it has positive effect on the scope of participation，but has no significant effect on the depth of participation． When information is sufficient，pension participation is a completely rational economic behavior，and social mobilization has no significant effect on the depth of participation; when information is insufficient，pension participation is a limited rational behavior，and social mobilization has a positive effect on the scope of participation but lack of effect on participation depth． In short，peasant households’ pension participation is an economic rational behavior，and social mobilization has a positive effect on the scope of participation but has little effect on the depth of participation． The effectiveness of social mobilization depends on whether it meets people’s values in the specific social backgrounds． Given the dominance of economic rationality in pension participation，the effectiveness of mobilization must meet peasant households’ economic interests． In developing countries，people’s understanding and acceptance of new institutions are limited，so social mobilization has a positive function in promoting social development and institutional change．

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