A Study on the Sustainability of Volunteering Behavior: Empirical data analysis based on college students' teaching volunteer program

本文针对中国志愿者中最为庞大的青年大学生群体,使用了访谈资料与问卷调查数据,详细分析了支教活动参与者志愿意愿的持续性以及支教项目持续性的影响因素。本文发现,中国青年大学生的志愿活动更多的是一种非精英的、大众型活动,来自不同家庭背景的参与者都积极参与其中；志愿活动参与者有着“利他”与“利己”的动机,并且其参与志愿活动的持续性受到所处社会网络的影响；另外,志愿者角色的自我认同与团体语境中的激励制度也可能促进其肩负使命,不断地提供志愿服务。而就志愿项目的持续性而言,资金支持、联络难易、投入需求等是重要影响因素。

Using data from interviews with college students—the biggest group of volunteers in China，this paper aims to analyze various factors affecting the sustainability of volunteers' will and volunteering programs． The paper finds that 1) volunteering in China is not limited among youth from elite families，and students from all kinds of family backgrounds participate in volunteering; 2) both altruistic and egoistic motives contribute to mobilizing volunteers; 3) social networks facilitate volunteers' participation; 4) role identity and group contextual effects promote volunteers' persistency． Regarding the sustainability of volunteering programs，the authors find that various factors such as financial support, contacts, individual investment of time and money all significantly affect the organization and operation of volunteering programs．

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